Let There Be GOLD
“Let there be GOLD.”
– Faris D.
Faris was always bewildered by the lack of recognition of the month of September for Childhood Cancer Awareness and its associated symbolic gold ribbon. “Aren’t we important? When I grow up, I will Let there be GOLD.” Faris’ words have been the catalyst for a month-long celebration at Texas Children’s Hospital, as well as an educational, public awareness, and fundraising campaign in September.
At Texas Children’s Hospital, the Let There Be GOLD movement has expanded to all campuses, including the Global HOPE program in Africa. The City of Houston has recognized the significance of September by lighting City Hall in gold. Faris’ call to action brought the first gold ribbons to adorn trees in the Texas Medical Center and each year, the parade for the children and families grows more vibrant and golden.
“Going gold is a way for us both to honor the courageous journeys of our patients and families who have been touched by pediatric cancer and to create awareness on a national level.”
– Dr. David Poplack
Let There Be GOLD: Community Engagement
In 2017 and 2018, over 600 AT&T stores throughout the country echoed Faris’ “Let There Be GOLD” with an in-store point of purchase and educational campaign held during the month of September. Over 35,000 people participated in the second year of the campaign, raising $300,000 towards childhood cancer research. Let There Be GOLD 2018 Press Release
The Let There Be GOLD Kit will provide accessible and easy-to-use materials to implement this educational and fundraising campaign in varied settings. Corporations, schools, hospitals, and other civic organizations can now be advocates for children and be a meaningful part of the campaign. For more information about the kit, please contact us!
National Childhood Cancer Awareness Month: A Mother’s Perspective
In my household, the month of September and the passing of Labor Day used to mean tucking away my white jeans, getting the kids settled at school and ordering Halloween costumes.
After my son’s cancer diagnosis in 2013, September will never be the same …EVER. The month now carries a sacred significance for our family and for all families touched each year by childhood cancer. Read more…
Why September is Important: by Dr. David Poplack
Texas Children’s Cancer Center is the largest pediatric cancer center in the nation and we have a three-part mission to pursue excellence in patient care, research and education.
In September, National Childhood Cancer Awareness month, we have the opportunity to raise awareness for childhood cancer and to honor our courageous young patients by “Going Gold,” the offcial symbolic color for childhood cancer. Three years ago, we were inspired to “Go Gold” by a young patient, Faris D. Virani, who was truly perplexed as to why he didn’t see as much gold in September as he saw other colors in months representing other diseases. Motivated by Faris’ concern, each year we increased our level of “gold-ness.” Read more…